Revenue = customers * pricing. It’s a simple formula I think we can all agree on.
Yet more than 99% of time and effort spent to increase revenue are allocated to acquiring more customers.
That hardly makes sense if you consider pricing makes up 50% of the equation.
It makes even less sense if you consider pricing…
1️⃣ is fully within your control.
2️⃣ requires limited resources.
3️⃣ has instant feedback loops.
We at RevFixr believe that pricing is one of the most impactful growth drivers for a SaaS company. And just like marketing and sales, pricing should…
1️⃣ be owned by someone in your organisation.
2️⃣ become an active growth lever.
3️⃣ own real estate in your quarterly goals.
Monetization is our specialty. Growing your revenue is our responsibility.
Tjitte Joosten is the Founder of RevFixr, the one-stop shop for better monetisation of your customer base. RevFixr turns pricing into your biggest growth lever. Prior to founding RevFixr, Tjitte was responsible for the commercial strategy and operations at tech companies like Docfield and Experfy.
